I just turned 41. I live in Staten Island, New York. Thank God, like my MOM, my grays are very limited. However, strands were very,very noticable to me. A few months ago I tried to make a couple of highlights in my hair (I don't remember the products name). It didn't work out, the color started to go from brown to red. So I decided to dye my hair which I have never done, maybe once in high school. I was also nervous, because I relax my hair. I went to a local CVS store, and had all intentions on buying a dark brown hair color. I spoke to a store clerk, and she helped me pick out a brand and a color. The color was "soft black". I was a little nervous about it because my hair was the darkest brown, almost black. Anyways, my friend colored my hair. MY GOD!!!! The shine, the volume, the color, the brilliance, was incredible! It looked like I just walked out a very expensive salon. It even looked like my hair was relaxed and full. I was so impressed. Guess what? No more grays!!! I let my hair air dry, and I was a Rock Star!! The fruit oil concentrate is incredible, I hope you sell it at CVS, because that's where I'm going today to buy it. I will definetely be using your product again. Thank You for my new healthy, just out of the salon look!! Ruthie