Loreal Natural Match Hair Color, 7W Dark Golden Blonde - 1 Ea

Reflective tones and shine to enhance and brightens hair color.
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Retail: $7.38
Our Price:$4.89
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    Availability: Discontinued

    Item Discontinued. Cannot Ship.
    • UPC:071249093306
    • Enhance and brighten their natural color
    • Most beautiful hair colors and tones
    Loreal natural match hair color, 7w dark golden blonde
    • True to you, Natural Color: Adds reflective tones and shine to subtly enhance and brighten your color and no grays.
    • Truly Gentle Color Result: No ammonia creme plus Hydra Gloss conditioner with aloe vera.
    • Perfect for anyone who wants to subtly enhance and brighten their natural color.
    • This shade, 7W, will give you a glossy, natural looking dark blonde color filled with soft golden highlights.
    • No-Ammonia Permanent Color-Calibrated Technology: Creates a completely unique shade spectrum that replicates the most beautiful hair colors and tones.
    • Covers gray.
    • Revolutionary Pro Tip Applicator: Parts hair like never before to reach roots precisely and easily for drip free application.
    • Gentle Hydra Gloss Conditioner: Deeply conditions, with aloe vera and green tea, leaving hair soft and glistening.

    Shimmering Colour Permanent Haircolour Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl, Cocoaspartamide, Pentasodium Pentetate, Parfum/Fragrance. Ammonium Acetate, Sodium Metabisulfite, Phenyl Methylprazolone, Erythorbic Acid, P-Phenyl-enediamine, Hexyl Cinnamal, Resorcinol, P-aminoPhenol, Benzyl Salicylate, Citronellol, 4-Amino-2-hydroxytol-uene, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hci, M-aMinophenol, Hydroxycitronellal, Benzyl Benzoate. Shimmering Colour Developing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Tri-deceth-2-carboxamide Mea, Cetereth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Aromatic Aura: Helianthus Annuus (Sunflower) Seed Oil, Fragrance. Colour Hydrator No Build-up Deep Conditioner: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Euphorbia Cerifera (Candelilla) Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Fragrance, Methylparaben, Trideceth-12, Chlorhexidine Dihydrochloride, Cetrimonium Chloride.

    Step 1: Identify Your Starting Point:

    • To ensure shade No.
    • 7W is right for you, your natural and current color (if you color) should be close to dark blonde.
    • Use the mirror on top of the box as your guide.

    Step 2: Choose a Tone:

    • If your starting color is close to dark blonde.
    • Natural match offers you 7W.


    • Adds gold tones and enhances warmth in your hair.
    • Store between 50 and 80 degrees F.

    Shipping Weight : 1.00 lb
    No Ca. Gram
    Santa Rosa,

    Somethings changed

    I have been using Loreal Preferance for 30 years, and it has always covered my grey

    roots. Lately the last two applications have not covered the grey.

    Is it now made in China.

    Donna Lindsay

    Preference better than Excellence IMHO

    LOreal Preference works much better than Excellence for my very fine hair. I began with dark brown hair and am turning grey. I get beautiful long-lasting results with this color for a true golden blonde. Try using a glossing cream also. It's an amazing result.

    Mary Mock

    Received super fast,

    love this product. package in great condition. will order again


    Love it just enough

    WONDERFUL but hard to find very hard to find and it is cheaper at the drug store when you can find it