Giovanni colorflage hair shampoo perfectly platinum daily color defense
Flaunt your gray, light your white
- With an Exclusive Antioxidant-Powered UV Fade-Resistant System
- Embellish Platinums with an Exotic White Berry Blend for Lasting Multi-Dimensional Radiance
- Protect while Flaunting the Most Natural Grays to the Sassiest, Whitest of Blondes
- PurePremium Technology
- Organic Hair Care
Perfectly Platinum Colorflage Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji, White Raspberry and White Winter Berry synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine.
- Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
- Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
- Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
- Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Aqua (Purified Water), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Acrylates Copolymer, Gluconolactone, Sodium Lauroyl Sarcosinate, Aminomethyl Propanol, Glycerin, Panthenol, Sodium Chloride, Glycol Distearate, Sodium Benzoate, Amodimethicone, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Cinnamidopropyltrimonium Chloride, Crocus Sativus Flower Extract, Ext. Violet 2, Curcuma Longa (Tumeric) Root Extract, Rubus Idaeus (White Raspberry) Fruit Extract, Juniperus Communis (Juniper) Fruit Extract, Lycium Barbarum (Goji) Fruit Extract, Red 33, Fragrance (Includes Essential Oil).
Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Perfectly Platinum Colorflage conditioner.