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LOreal Feria Power Reds High Intensity Shimmering Haircolor, R68 Ruby Rush - 1 Ea

A rich auburn red thatll give your a rush.
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Retail: $11.86
Our Price:$5.53
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  • UPC : 071249217924
Loreal Feria Power Reds High Intensity Shimmering Haircolor, R68 Ruby Rush
  • Feria takes reds to high-intensity.
  • Ignited by Colour Booster Technology with pure, chromatic colourants. Visible on even the darkest hair.
  • Sends pure colour and multi-faceted shimmer racing through every strand.
  • No fast-fading; won't lose its shimmer.
  • Re-inventing Reds: Feria Pure Power Reds.

Feria is for all skintones and hairtypes. Colour shown may be achieved on dark blonde to dark brown natural hair colour. Darker hair will have darker results; red hair, brighter results; relaxed or permed hair, more intense results. Not recommended on medium-to-light blonde, bleached, highlighted or predominantly gray hair.

Aqua/Water, Basic Red 51, Basic Yellow 87, F.I.L. #D8298/1.Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, Pentasodium Pentetate, Parfum/Fragrance, Ammonium Acetate.

Follow the usage advisory.Store between 50°F and 80°F.

Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions. Do not use if You have already had a reaction to a haircolor product.You have a sensitive, itchy or damaged scalp. Perform a skin allergy test 48 hours before each use of this product. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Keep product out of the reach of children. Do not apply on children.

Shipping Weight : 0.80 lb
Santa Rosa,

Somethings changed

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I have been using Loreal Preferance for 30 years, and it has always covered my grey

roots. Lately the last two applications have not covered the grey.

Is it now made in China.

Preference better than Excellence IMHO

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LOreal Preference works much better than Excellence for my very fine hair. I began with dark brown hair and am turning grey. I get beautiful long-lasting results with this color for a true golden blonde. Try using a glossing cream also. It's an amazing result.


Received super fast,

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love this product. package in great condition. will order again


Love it just enough

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WONDERFUL but hard to find very hard to find and it is cheaper at the drug store when you can find it