I have been using cream bleach for years to lighten dark hair around face. (I am not a fan of wax.) I have not been happy with previous options as all were made by companies that test on animals. This product is cruelty-free, works great, & does not sting! Hairs are lightened (but not stark-white like some bleaches leave them) & softer. Desired results occur quickly, within the ten minutes suggested. I have very sensitive skin & every other bleach has stung & left red marks. Not this one! it is comfortable & rinses off easily.