I've been using Protein 29 Hair Gel for over 20 years. It provides a nice soft hold for your hair. Your hair stays in place without being stiff like some other hair gel products. It's also good for the health of your hair. Only one problem...It's getting difficult to find in retail stores. Walgreens and CVS drug stores have stopped carrying it for some reason. I guess changes in mens hair styles might be a contributing factor.