I have probs with red/orange tones in my hair - due to swimming and being in sun. I used this product for the 1st time - and am VERY impressed with the effect on my hair. It has a rich colour - and the orange tone is gone. There is a very slight red - but not what I've seen with other temporary hair colours. I chose light brown to be on the safe side - and didn't go wrong. Maybe for winter time I'll go with the Medium Brown.